Microtrends: Surprising Tales of the way We Live Today
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In Microtrends: The Small Forces Behind Today�s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's really popular, not what we think is popular. Because while these trends are shaping the world, they�re relatively
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