Sunday 31 July 2011

social media for marketing: Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

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A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
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social media for marketing: Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition

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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of

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Saturday 30 July 2011

social media for marketing: The New Elite: Inside the Minds of the Truly Wealthy: Inside the Mind of the Truly Wealthy

The New Elite: Inside the Minds of the Truly Wealthy: Inside the Mind of the Truly Wealthy

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We are all fascinated by them--that enigmatic class of peo­ple often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly under­stand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this

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social media for marketing: Facebook Advertising For Dummies (For Dummies (Computer/Tech))

Facebook Advertising For Dummies (For Dummies (Computer/Tech))

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Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good

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Thursday 28 July 2011

social media for marketing - Article Marketing vs. Social Media

It may seem as though article marketing takes a lot of time when compared to social media or social bookmarking sites. But the truth is that if you are a writer, and you can pump out several articles per hour, then article marketing to get free traffic does not have to take longer than social media, and the results can be just as great. Social MediaSocial media basically gives you back what you put in. This means that if you use social media sites just to throw up your links and hope

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social media for marketing - Boost Your Business with Social Media Marketing

Social networking sites allow people to stay in touch with their friends, family and relatives. Through these sites you can also meet new people and make new friends. Popular networking sites like Facebook, MySpace, and Twitter allow people to post pictures, videos, discuss interests, hobbies and much more, making social networking the most popular trend in recent times. These amazing sites also produce great marketing opportunities for small businesses and companies. Through

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Tuesday 26 July 2011

social media for marketing - Social Media Made Easy

Social media, according to Wikipedia, "is the application of electronic along with Internet tools for the purpose of sharing and discussing information and experiences with other human beings." In laypersons terms, Social Media is all about socializing; it comes down to discovering other ways to get in touch with other people for the objective of sharing details; and in the past decade or so, social internet marketing is continuing to grow significantly, continually changing and

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social media for marketing - 6 Tips To Be Successful In Social Media Marketing

Social media is being vastly used to promote products and services. Moreover, many corporates are using such community sites to keep better customer relationship and cross-sell the products or services to the existing customers in addition to find new ones.Here are 6 simple tips one really needs to understand to be successful in social media.
Change the attitude: One has to approach social media with a different attitude. An attitude which is different from the attitude you have

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social media for marketing - Why Social Media Marketing over other types of Marketing?

Social Media Marketing has a lot of advantages over other types of marketing. Here are some benefits.
Once you put something on the web, you never have to take it down and it doesn’t have to disappear. So while it is relevant right now and can be found right now, it can continue to work for you long beyond the here and now.
When you upload video, it can live on the video sites for years, potentially forever, as compared to a short TV commercial which may have a life span of 30

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social media for marketing: Manager's Guide to Social Media (Briefcase Books Series)

Manager's Guide to Social Media (Briefcase Books Series)

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More than 700,000 titles in the Briefcase Books series sold! A framework for understanding and implementing social media technologies in the workplace
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Sunday 24 July 2011

social media for marketing: Think About It- Ideas shaping digital media and marketing in the new decade (ThinkAboutItJan2010)

Think About It- Ideas shaping digital media and marketing in the new decade (ThinkAboutItJan2010)

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Choc full of interesting nuggets of information in a lucidly easy read format, "Think About It" offers the author's insights into the revolutionary changes sweeping the Digital Media and Marketing industry. The book addresses topics of interest to the present day marketers- the impending structure of Digital Media, the future of marketing

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social media for marketing: Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New

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social media for marketing: Microtrends: Surprising Tales of the way We Live Today

Microtrends: Surprising Tales of the way We Live Today

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In Microtrends: The Small Forces Behind Today�s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's really popular, not what we think is popular. Because while these trends are shaping the world, they�re relatively

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social media for marketing: Consumed: Rethinking Business in the Era of Mindful Spending

Consumed: Rethinking Business in the Era of Mindful Spending

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Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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Friday 22 July 2011

social media for marketing: Consumed: Rethinking Business in the Era of Mindful Spending

Consumed: Rethinking Business in the Era of Mindful Spending

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Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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social media for marketing - Social Media Marketing

Social media marketing is defined as the conduct of marketing, sales, public relations and customer service through the use of one or a combination of social networks, online communities, blogs, wikis or any other online collaborative media. Some famous social media marketing tools are Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.


Social media in an internet marketing sense pertains to a collective group of cyberspace or web properties whose content comes from

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social media for marketing: "Next, Now": Trends for the Future

"Next, Now": Trends for the Future

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, surprising look at the future of everything from work and business to sex. This enlightening book is based on intensive research and interviews as

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Wednesday 20 July 2011

social media for marketing - Why Using a Social Media Management Firm Will Benefit Your Bottom Line

To some it might seem that new forms of marketing and social media are popping up all of the time. Hard working business owners and managers know they need to get onboard, but often can't find the hours in their day. That's where a social media management firm can step in and step up your business. Proper social media marketing, like any other type of marketing, involves testing the waters, trying new things, getting involved in new initiatives and riding the wave of consumer

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social media for marketing: Consuming Experience

Consuming Experience

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Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a

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social media for marketing: Social Media Marketing For Dummies

Social Media Marketing For Dummies

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Learn how easy it is for your market to get your messageNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an

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social media for marketing: Making Political Ecology (Human Geography in the Making)

Making Political Ecology (Human Geography in the Making)

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A comprehensive overview of an important field in human geography and interdisciplinary studies of nature-society relations.
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Monday 18 July 2011

social media for marketing: Crisis Communications: A Casebook Approach (LEA's Communication) (LEA's Communication Series)

Crisis Communications: A Casebook Approach (LEA's Communication) (LEA's Communication Series)

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Helping professionals prepare for crises and develop communications plans, this book explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees and consumers

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social media for marketing: The Aesthetic Economy of Fashion: Markets and Value in Clothing and Modelling (Dress, Body, Culture)

The Aesthetic Economy of Fashion: Markets and Value in Clothing and Modelling (Dress, Body, Culture)

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Examines how aesthetic products are defined, distributed and valued. This book focuses on the work of some of the market agents, particularly model agents or 'bookers' and fashion buyers, shaping the aesthetics inside

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social media for marketing: Living and Working in France: Chez Vous en France (Living & Working in France)

Living and Working in France: Chez Vous en France (Living & Working in France)

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Whether you are going to France for work, study or pleasure, this book shines a practical, political and cultural spotlight on French values and customs. It introduces you to your surroundings and helps you find your way through the

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social media for marketing: The New Elite: Inside the Mind of the Truly Wealthy

The New Elite: Inside the Mind of the Truly Wealthy

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We are all fascinated by them - that enigmatic class of people often referred to as the rich. In our fantasies, we envision them living in extreme luxury in million dollar mansions, cruising on yachts and jetting off to exotic locales at a moments notice. This book

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Sunday 17 July 2011

social media for marketing - Social Media Marketing Spending Spirals Up

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social media for marketing - Importance Of Social Media Marketing

Social media marketing is the latest craze in online marketing. It involves the promotion of your site or business through social media channels. It is a very cost effective yet very powerful strategy what can get you links, attention and enormous amounts of traffic.


No other promotional method can compare to the cost-benefit ration of social media marketing. With almost no cost you can easily obtain large number of visitors, with high probability that a significant portion of them

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Saturday 16 July 2011

social media for marketing: Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business

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Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to

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social media for marketing: The Public Relations Handbook (Media Practice)

The Public Relations Handbook (Media Practice)

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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and

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Friday 15 July 2011

social media for marketing: A Game of Two Halves: Football Fandom, Television and Globalisation (Comedia)

A Game of Two Halves: Football Fandom, Television and Globalisation (Comedia)

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Professional football is one of the most popular television genres worldwide, attracting millions of fans, and the sponsorship of powerful companies. This study considers football's relationship with television, its links with transnational

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social media for marketing: Premium Promotional Tips for Writers

Premium Promotional Tips for Writers

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Product Description A "must-have" ­resource book filled with practical online marketing tips for those who have books or other products to sell. Although this book was written for writers promoting their books, these ­promotional tips can be applied to any products you may wish to promote via the Internet. You will learn how to target your audience, create massive exposure, and drive traffic back to the

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Thursday 14 July 2011

social media for marketing: Web Accessibility for People with Disabilities (R & D Developer Series)

Web Accessibility for People with Disabilities (R & D Developer Series)

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There are nearly 750 million people with disabilities world-wide, and the Internet provides a realm in which most of them should be able to participate to the benefit of all. Systems developed for the use of the average citizen in the everyday world often abridge the rights of the disabled, excluding them by making access difficult, cumbersome,

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Wednesday 13 July 2011

social media for marketing: Analysing Media Texts (Continuum Research Methods)

Analysing Media Texts (Continuum Research Methods)

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The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual

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social media for marketing: Internet Marketing: The Full Story

Internet Marketing: The Full Story

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Armed with his secrets from the inside, Elton Boocock has been at the forefront of internet marketing since 1997. As a public speaker, columnist, Award winning Entrepreneur, mentor and one who has 'worn the t-shirt', his unique take on the internet is both amusing and enlightening. More importantly, he is passionate about both saving and making you money through internet marketing. His

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social media for marketing: More Damned Lies and Statistics: How Numbers Confuse Public Issues

More Damned Lies and Statistics: How Numbers Confuse Public Issues

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Demystifies statistical measures by explaining in straightforward prose how decisions are made about what to count and what not to count, what assumptions get made, and which figures are brought to our attention. This book identifies different sorts of

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Monday 11 July 2011

social media for marketing: Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

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This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individuals relationship with the market.
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social media for marketing: Alternative Media (Culture, Representation and Identity Series)

Alternative Media (Culture, Representation and Identity Series)

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In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to 'radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.
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social media for marketing - Social Media: Making Relationships

Social media is a term used to define a collective assembly of web properties such that its contents are published not by the direct employees of that property but by its users. The Web properties comprise of videos, pictures, audio and words. It is an association of interaction, networking and technology that is what social media is about. Social media these days is the best tool to create reputation, responsiveness and credibility. No wonder it is one of the best means to generate

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social media for marketing - 3 Basic Social Media Tips for All Local Home Improvement Contractors

http://www.linkedin.com/in/marclevineica
Follow him in Twitter: icanewfriend

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Saturday 9 July 2011

social media for marketing: The Art Of Marketing Art Online Using Twitter

The Art Of Marketing Art Online Using Twitter

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Heidi Bjork is an Icelandic artist painting watercolour art in black and white. Heidi first started using Twitter in 2009 as a way to show her artwork online. Before long she had thousands of followers, receiving feedback from other artists all over the world and making connections leading to several opportunities in the art world.Heidi decided to write this ebook to help other artists market

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social media for marketing: Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

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Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing

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Friday 8 July 2011

social media for marketing: Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

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Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online

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social media for marketing: Gliebers Dresses: Catalogs on Trial

Gliebers Dresses: Catalogs on Trial

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In this novella, newly appointed CEO Roger Morgan is struggling with a floundering catalog business model that did not achieve the lofty expectations of experts who predicted that a multi-channel business model would produce unfettered success. So, Mr. Morgan orders that catalog marketing be "put on trial". Chip Cayman, well-known new media consultant, will play the role of the prosecuting attorney. Faith

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Thursday 7 July 2011

social media for marketing: To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others

To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others

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If you are a small business owner, selling products like specialty cakes or in services business like running a spa, whether you have heard about group buying or not, used one of these sites in the past for running your promotion or considering using them in the near future, this book is for you. This book helps you decide whether or not running a

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social media for marketing: 5 Steps To Facebook FanPage Profits

5 Steps To Facebook FanPage Profits

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This book walks you through the five steps required to create and profit from a Facebook fan page. These steps include:* Step #1: Define Your Facebook Page's Goals and Purpose* Step #2: Identify and Research Your Audience* Step #3: Plan Your Facebook Page* Step #4: Create Your Facebook Page* Step #5: Maintain Your Facebook Page - A Long Term Plan for ProfitGet the '5 Steps To Facebook FanPage Profits' book

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Tuesday 5 July 2011

social media for marketing - Social Media App Development

Since the era of social media has start internet marketing is being dominated by & still benefiting their business by associating their products with social media applications. social media branding included as the key element in marketing campaigns and having a social media app attached to your brand gives your product worth. As social media use in marketing the value and importance of social media applications is increasing all the time. Thousands of applications are being developed

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social media for marketing: Understanding Women's Magazines

Understanding Women's Magazines

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Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
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Monday 4 July 2011

social media for marketing: The Rocky Horror Twitter Show

The Rocky Horror Twitter Show

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Social media is here to stay, and if you have products, services, or other business to promote it's important to gain the savvy to successfully negotiate Twitter, Facebook, and other networks. "The Rocky Horror Twitter Show" is a collection of observances and advice from a seasoned social media specialist who has spent the last decade assisting clients around the US boost their visibility through online

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Sunday 3 July 2011

social media for marketing: The Social Psychology of Consumer Behaviour (Applying Social Psychology)

The Social Psychology of Consumer Behaviour (Applying Social Psychology)

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Covers research and practical insights to show how theories in social psychology can be applied to consumer behaviour. This title includes information processing and social cognition, communication processes, attitude models, emotion, social

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social media for marketing: Guilt Trip: From Fear to Guilt on the Green Bandwagon

Guilt Trip: From Fear to Guilt on the Green Bandwagon

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CSR, Green, Ethics, Fair Trade, Organic are all buttons that marketers are keen to push right now to get us to engage us with their products. Why? Because, amongst many, these issues hit a nerve and our consciences can be comforted in the knowledge we are

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Saturday 2 July 2011

social media for marketing: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand (J-B International Association of Business Communicators)

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand (J-B International Association of Business Communicators)

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Terms such as 'new media' and 'social media' have become part of the vernacular for conducting business in the technology-centric landscape of the 21st

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social media for marketing: A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works: 1 (New Tools for Business)

A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works: 1 (New Tools for Business)

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Fragment markets, hyper-competition and over-supply means companies must add customer value. This title applies marketing theory to the social networking. It covers various aspects of social network

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Friday 1 July 2011

social media for marketing - What is Social Media

Contact us today and let's start building relationships through social media!

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social media for marketing - Canada's Top Social Media Companies and Consultants In review

Our team was extremely encouraged by the pings and general feedback we got for our analysis of the top five telcos and their prowess (or lack of) in mastering the social media field. Thousands are following us even though we've just begun our series. Some of the feedback was from the telecos themselves. However, much of the feedback was from social media companies, SEO firms and consultants who are following our analysis with great gusto. They are right to be interested. I

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