social media for marketing: Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New

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