social media for marketing: Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

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Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing

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