Monday 22 August 2011
social media for marketing - Pepsi Passes on This Year?s Super Bowl For Social Media
The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the first time in 23 years Pepsi will not run a television commercial on the Super Bowl. The company will spend $20 million on a social media campaign called the Pepsi Refresh Project instead. Pepsi, headquartered in Purchase, N.Y., spent $33
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