social media for marketing: Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a

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