social media for marketing - Social Media Puzzle for Call Centers

The social media puzzle is not something that many call centers have been able to crack. Many are in the experimental stage where they are still groping for the best way to move ahead. Some have already given up on this medium as a losing proposition. The lack of concrete lead generation results on social media is a real downer for the BPO units. They feel that they are not hitting the right note in the returns on investment (ROI) sector. They want some tangible results coming in and

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